Why ITAM Is Needed More Than Ever to Untangle Cloud Licensing, Entitlements, and Costs

Rede Consulting
5 hours ago
2 min read

In today's digital-first world, cloud services offer unmatched scalability, agility, and innovation. But they also bring a hidden challenge — chaotic complexity. From overlapping licenses and unclear entitlements to spiraling costs and compliance risks, managing IT assets in the cloud era has become a monumental task.

That’s why IT Asset Management (ITAM) is no longer just a nice-to-have. It’s an enterprise necessity — and a strategic differentiator when done right.

The Cloud Advantage — and Its Tangled Web

Enterprises are rapidly adopting multi-cloud and hybrid environments. While this accelerates digital transformation, it also introduces a fragmented and often opaque asset landscape:

Who owns which license?
Are we paying twice for the same service?
Are unused subscriptions silently draining budgets?
Are we audit-ready and compliant with vendor agreements?

Without a clear picture of your IT assets and entitlements, answering these questions becomes nearly impossible — and costly.

Where Traditional Asset Management Falls Short

Legacy ITAM practices were built for static, on-premise environments. They weren’t designed to track ephemeral cloud resources, auto-scaling instances, or usage-based licensing models. As a result, organizations often face:

License sprawl and shadow IT
Audit failures and compliance fines
Budget overruns with no accountability
Inability to reclaim unused or underutilized assets

The cloud demands dynamic, intelligent, and automated ITAM. This is where REDE Consulting makes the difference.

How REDE is Helping Global Clients Master ITAM

At REDE Consulting, we specialize in building and optimizing ITAM programs that go beyond basic inventory tracking. Our team blends deep ServiceNow expertise with industry-specific knowledge to deliver cloud-ready ITAM solutions that drive results.

Here’s how REDE is enabling global clients to take control:

[+] Cloud License Optimization

We help clients gain visibility into SaaS, IaaS, and PaaS licensing models — identifying underutilized assets and rightsizing subscriptions to avoid unnecessary spend.

[+] Entitlement Clarity and Reclamation

By integrating ITAM with procurement and HR systems, we ensure that user entitlements align with business roles. We automate the reclamation of unused software, reducing waste.

[+] Compliance and Audit Readiness

We design proactive compliance tracking and automated workflows to ensure clients are always audit-ready — whether it’s Microsoft, Oracle, Adobe, or niche cloud providers.

[+] Seamless Integration with CMDB & FinOps

Our ServiceNow-based ITAM implementations are tightly integrated with the CMDB and FinOps tools — delivering a single pane of truth for asset performance, cost, and risk.

[+] Lifecycle Automation

From request to retirement, we automate the entire asset lifecycle — including provisioning, tagging, monitoring, decommissioning, and financial reconciliation.

Real Impact. Real Results.

For one global financial services client, REDE’s ITAM optimization helped reduce cloud licensing costs by 22% annually. Another client in the healthcare sector gained complete visibility into over 15,000 SaaS entitlements, resulting in improved compliance and zero audit penalties last year.